Most people do not realize that we are in the midst of a mass extinction that is affecting every living thing on this planet. We are losing up to a dozen species of plant and animal every day. This rate is far faster than when the dinosaurs died out 65 million years ago. A stunningly beautiful animal like a tiger captures people’s attention so they become more willing to learn about critical conservation issues. Tigers are an important living example of the environmental problems facing the world, which makes them the perfect wildlife ambassadors. Wild tigers are currently on the brink of extinction. Due to rampant habitat destruction and poaching we may be losing a tiger a day.